The Ferndale Downtown Development Authority has come up with a plan to allow free parking in Ferndale on Monday nights starting July 4th until Labor Day weekend to bolster sales for the downtown businesses. This is a different approach in parking enforcement, if you compare nearby cities such as Royal Oak and Birmingham for example.
In order to activate the free parking, the special code 1918 must be entered. Its the year that Ferndale was founded.
“Although we have only been open for almost a month, I can tell you without a doubt that Mondays are the slowest days for us. Given that we are a new business, we really appreciate this idea the DDA has come up with. A common complaint of our customers is that parking here is costly and very limited free parking is available. This will solve a common problem and hopefully attract more business to the Downtown Ferndale area,” Alycia Prasad, owner of Detroit Bubble Tea said.
Ferndale currently has over 1000 parking spots throughout the city, however only kiosk controlled parking spaces are eligible for free parking, coin meters are still enforced on Mondays through the rest of the summer.
The city will monitor the success of the program by calculating how many people actually use the code. It seems the continued use of this program will be contingent on the response it gets from the patrons, so don’t forget to use the code 1918 when you park.
If the success of this program impacts the businesses in the area, other programs may possibly be put into effect in the future.
Ferndale has plenty of great places to visit, even on Mondays, so it might just be worth a trip and support local businesses.