What is good for tourism in Michigan is good for Detroit. As Pure Michigan continues to grow and Detroit keeps pushing the ball down the field, tourism will play a large role in our state, and our beloved city.

In 2013, out-of-state visitors spent a record breaking $1.2 billion in Michigan. Pure Michigan’s tireless efforts (and Michigan’s greatness) brought upwards of 4 million visitors to the state last year, up from 3.2 million in 2012. There is no doubt tourism plays a vital role in Michigan’s economy. Read more here from Crain’s Business Detroit.

The tourism industry creates nearly 150,000 jobs in Michigan, generates a great deal of money for state and local taxes and as I mentioned before, is a billions of dollars industry. There is so much to do in the State. Michigan boasts 3,224 miles of coastline, more than a lot of states can say. There is year round activities. Golf, skiing, snowmobile-ing, yachting, road tripping, hunting, kayaking and wine tours come to mind instantly. My parents have visited every lighthouse in the state.  Not to mention places like Mackinac Island, Harbor Springs, East Lansing, Kalamazoo and Detroit. Our state is a playground.

The genius of Pure Michigan lies in helping people realize how beautiful it is here. So much of time Michigan gets a bad rap, but that is really starting to change.

With an additional $4 million added to their budget, Pure Michigan will be expanding their reach. Those soothing commercials featuring Tim Allen’s voice will now be nationwide. They have also included Toronto, The United Kingdom, Germany and China in their sphere of influence. The more the merrier. Our state is a treasure and one that should be explored by more people.

Above and below are two of Pure Michigan’s newest commercials hitting the air this year. What do you think? What are your favorite places in Michigan? Let us know below in the comments.

Pure Michigan Screenshot