Pure Michigan has become a globally recognized brand, and has won numerous awards for their social media efforts. So much so, that the phrase Pure Michigan has entered the vernacular for a lot of people. I hear people routinely refer to going up north as “getting some Pure Michigan.” As Detroit’s reputation for its resurgence continues to grow, so does the city’s draw as a must-visit destination.

Pure Michigan’s video Detroit’s Soul celebrate’s the city’s beauty, and in signature style, the dazzling content pulls you in, and makes you want to experience the landscape.